Principal: Jacob Roller

Jacob Roller was born and raised in Philadelphia and has been a real estate entrepreneur for over 16 years with expertise in urban redevelopment, multifamily and mixed use developments, as well as intimate knowledge of how to source and structure alternative capital stacks using grants, tax credits and more. He has developed, leased and managed over 300 units, 400k SF and $70mm of total investment.

Previously, Mr. Roller co-founded MMPartners, LLC in 2008 with the goal of comprehensively redeveloping the Brewerytown neighborhood of Philadelphia through a combination of residential, multi-family, mixed use and commercial real estate.

Prior to forming MMPartners, Mr. Roller developed infill real estate opportunities under the name Addison Development, concentrating on the Poplar to Girard corridor in the Fairmount, Brewerytown, and Francisville neighborhoods, as well as projects in Center City Philadelphia. Mr. Roller first entered the development field while working for Tower Investments, Inc., where he worked on all aspects of Tower‘s large-scale commercial and residential redevelopment plan for the Northern Liberties neighborhood of Philadelphia. In addition, Mr. Roller was involved with the property management and leasing of Tower Investments’ commercial developments on Columbus Boulevard. Mr. Roller left Tower Investments for Prague, Czech Republic, where he provided real estate brokerage services to Prague’s lucrative foreign market.



Stu Goodman serves as J Roller Development’s General Counsel.  Stu brings to J.Roller Development highly sophisticated experience in commercial real estate and corporate law.  

After graduating from Fordham Law School in 2004, Stu promptly returned to his native Philadelphia where he honed his skills as an attorney in the corporate and real estate departments of a major Philadelphia-based law firm and as corporate counsel of a large publicly traded national real estate company.

In his decade-plus of practicing law, Stu has developed a wide range of sophisticated experience representing clients in complex transactional matters including the acquisition, disposition and leasing of commercial, retail, multi-family, self-storage and industrial real estate, general corporate matters and loan and other financing transactions. In addition to serving as JRD’s General Counsel, Stu is the founder and managing member of Capstone Law LLC.  

Beyond practicing law, Stu is an avid distance runner and ancient history buff. He currently lives in the Fitler Square section of Center City Philadelphia with his wife Allison, their two children Shoshanna and Ari and their dog Izzy


J.Roller Development was formed in 2016 to pursue challenging urban real estate development opportunities. Seeing the value beyond the “problems” of revitalizing neighborhoods, historic renovations, environmental issues and more is our specialty. We create unique design oriented real estate developments built with heart and soul.


J.Roller Development is a boutique real estate development firm. We work on only a select amount of projects at a time to allow ourselves to focus intensely on building the best possible buildings and communities.


Creativity: To bring a fresh and dynamic perspective to all aspects of the development process.

Design: To focus on functional "good" design which will stand the test of time.

Value: To provide worth to our buyers, tenants, investors and lenders.

Trust: To respect the trust that is given to us by our partners by reciprocating with a transparent and forthcoming practice.